De Beers: How Diamonds Have Helped Africa

[Quote]
"We have a saying in De Beers that ?You have to live up to diamonds.? The diamond itself insists that you behave in a certain way. As an industry, we have to behave in a way that makes a real and proper contribution to the countries and peoples we are involved with, and I believe that De Beers does things, such as our AIDS program."

[Read More]